http://troindia.in/journal/ijcesr/vol4iss12/23-26.pdf WebThe literature offers various interpretations of the concept of corporate social responsiveness. The concept is understood as a process or set of processes on the way …
CORPORATE SOCIAL RESPONSIBILITY: A CASE STUDY OF TATA MOTORS - TRO India
Although many studies report positive effects of corporate social responsibility (CSR) on customer attitudes, recent literature shows that the effectiveness of CSR initiatives critically varies among consumers, brands, and companies. Using 1375 customer responses about 93 brands in 18 industries, we examine … Meer weergeven We obtained the data for our study from two customer surveys and an expert survey. Furthermore, we collected secondary advertising data from AC Nielsen and determined market leadership on the basis … Meer weergeven We used existing scales to measure most of the variables (Table 1). Our measure of perceived CSR, which we obtained for 34 of our 93 companies, is significantly correlated with the ASSET4 ratings from Datastream … Meer weergeven We specify a multilevel regression model to test our hypotheses because the data set comprises three levels, such that customers are nested in brands and brands are nested in industries (Snijders and Bosker … Meer weergeven Cronbach’s α values exceeded the critical threshold of .7 (Peterson 1994), and a rotated factor analysis of the items confirmed that separate factors represented … Meer weergeven WebCorporate social responsibility (CSR) has aroused increasing interests from academic field and corporations. While pursuing profits, corporations should also fulfill social responsibilities to advance social well-being, which can … church on the rock winnipeg sermons
A STUDY OF CSR PRACTICES IN STATE BANK OF INDIA
Webis a descriptive study which has been done in State Bank of India. Key words-CSR, Profit, Societal context, Altruistic duties, Reducing poverty. ... REVIEW OF LITERATURE Maon et al. (2009) suggest an integrative framework of corporate social responsibility design and Webof CSR on firm’s financial performance has been reduced by the financial crisis in 2008. Bhupender & Vikas Kumar Joshiya (2012) 16 studied Corporate Social Responsibility … WebChanges in India’s economic paradigm in in the number of companies developing and 1990s significantly affected the corporate sector, adopting CSR policy as against the … dewey\\u0027s appliances augusta west virginia